It was announced barely 24 hours in advance, and 250 fans were given free tickets. Rather it was time to promote “The Blueprint 3,” the latest release in the ever-expanding franchise known as Jay-Z.įor the occasion Jay-Z performed a semisecret show on Wednesday night at the Gramercy Theater, a 600-capacity club on East 23rd Street in Manhattan, with help from MySpace Music and DJ Hero, a new video game that adapts the Guitar Hero model for hip-hop and electronic music. And not Apple’s latest iTunes tweaks, either. No, not the Beatles: Rock Band, or the remastered Beatles albums. The date had been set, the branding tie-ins had been tied in, and the product was all set to go on sale to a salivating public. It was 9/9/09, a date burned into the popular consciousness as an almost astrological convergence of music and technology marketing.
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